The services company Axian and the banker Oragroup will jointly exploit digital innovations, in order to offer banking solutions to the poorest populations in Africa. This investment in financial inclusion is capturing a new audience.
Pan-African groups Oragroup and Axian join forces to provide innovative financial services. They want to take advantage of the digital revolution and develop electronic wallets, mobile financial services, online savings services, etc. These products will target primarily the poorest populations of the continent, the two partners thus wishing to participate in the acceleration of financial inclusion.
Through this alliance, Oragroup branches and subsidiaries will join various mobile operators, with the aim of providing targeted users with quality digital financial services. A pilot phase has already been launched in Togo: Orabank and the operator Togocom will soon offer the MBanking service.
Through this platform, users will be able to carry out so-called “Bank to Wallet” and “Wallet to Bank” operations, by linking their bank accounts to those they create with their operators. Customers will also have at their disposal account management services such as checking balances or transaction history and, ultimately, a nano-savings and nano-credit product, therefore, in small amounts.
The Pan-African group is diversifying its clientele, mainly made up, until then, of African SMEs and SMIs, by addressing a population often neglected by banks. Oragroup and Axian intend to develop these services in all countries where the banking group is already established, but also in those where it is not yet present and where opportunities arise.
An often neglected audience!
Ferdinand Ngon Kemoum, CEO of Oragroup, is delighted: “After the KEAZ application and its omnichannel platform, which gives customers the possibility of executing their transactions wherever they are, Oragroup is once again committed to financial inclusion. “
The group will offer mobile banking services “which will enable a large number of Africans to become citizens of the digital world”.
For his part, Matthieu Macé, executive director of the Open Innovation & Fintech division at Axian, expressed his “determination”. His company “has always set itself the goal of working for more inclusive and sustainable human and economic development.”
Digital transformation is a major lever for development, “and we hope that the financial services that will emerge from this partnership will encourage the emancipation of the poorest sections of the population in Africa”.
Oragroup is present in twelve countries in West and Central Africa (Benin, Burkina Faso, Ivory Coast, Gabon, Guinea Conakry, Guinea Bissau, Mali, Mauritania, Niger, Senegal, Chad, Togo). For its part, Axian is present in six countries in the Indian Ocean and Africa.
This company is part of the United Nations Global Compact initiative, of which it is committed to integrating its ten principles at the heart of its current and future strategies and activities. It operates in five sectors with strong growth potential: real estate, telecoms, financial services, energy, innovations.
